In August 1934, the Austrian illustrated magazine Moderne Welt featured a bright cover of a couple in folk dress, which appeared to stand in full contradiction with the modernity emphasised in its title. Yet the cover perfectly illustrates a shift in modern Austrian culture towards what we might call ‘alpine modernity’. Representing a trend embracing the country’s alpine geography and folk traditions, it had begun to develop in the 1920s but gained special importance during the reactionary Dollfuss-Schuschnigg regime of the 1930s. With its peculiar mix of technological progress and rural life, Austria’s ‘alpine modernity’ reinvented the country as a tourist-friendly, German, Catholic country, whose most remarkable features were ‘cosiness’ (‘Gemütlichkeit‘), natural beauty, and the celebration of folk traditions and religious life. International tourist advertising aside, this image also circulated widely in the national press, and encouraged city dwellers, especially, to venture out and explore their home country. Thus, even though the folkloric naivety of the image appears to represent the very opposite of the modern world proclaimed in the magazine title, the two poles were not as far removed from one another as the cover may initially suggest. Moreover, the cover was designed by Carry Hauser (1895–1985), a painter, stage designer, printmaker, and writer, who was closely involved in efforts to rejuvenate Austrian culture after the First World War. Contextualising the Moderne Welt cover in relation to Hauser’s work as well as the magazine, this Artwork of the Month essay shows that Austrian modern culture maintained strong ties to rural culture throughout the interwar years and promoted it at home just as much as abroad.
In the western outskirts of the provincial Moravian town of Tasov lies a picturesque three-storey house, set back from the road and distinguished from the surrounding buildings on a separate plot of land surrounded on all sides by greenery. It is not a very remarkable house, but it is noticeable because it is in a slightly elevated position and because the rest of the lane where it is situated is populated by modest single-storey cottages. Further enquiry reveals that it is the former house of the poet and writer Jakub Deml (1878–1961). Built in 1921–22, it is listed by the National Monument Institute as a protected cultural monument (registry no. ÚSKP 15415/7-3089). The house is listed, one assumes, less because of the significance of the design and rather more because its owner was one of the most prominent Czech authors of the first half of the twentieth century.
Session 4 of our online seminar series National Histories, Imperial Memories: Representing the Past in Interwar Central Europe will take place at
18.00 CET on 30 November 2021
on Zoom, featuring papers by
Heidi Cook (Truman State University, Kirksville)
Bohdan Shumylovych (Ukrainian Catholic University, Lviv and Center for Urban History, Lviv)
Nóra Veszprémi (Masaryk University, Brno – CRAACE)
Moderator: Julia Secklehner (Masaryk University, Brno – CRAACE)
The latest issue of the Journal of Art Historiography (No 22, June 2020) contains articles by two CRAACE researchers, Marta Filipová and Julia Secklehner.
In her article ‘The Czech Vienna School and the Art of the “Small People”‘, Marta Filipová examines the discipline of art history in interwar Czechoslovakia and its Austro-Hungarian legacies, paying particular attention to questions of modernity, class, and folk art and design. The article focuses on the attitudes of the Vienna School’s followers to folk art and primarily examines the writings of the Czech art historians Zdeněk Wirth (1878-1961) and Antonín Matějček (1888-1950). Their attention to art created by ‘the small people’ of villages and the countryside had clear parallels in the theories of Alois Riegl. Both Czech art historians, however, developed Riegl’s views further. Aware of the impact of modernity and industrialisation on art production, they related folk art to a specific class and the social, economic and ethnic changes in the Czech lands in the first two decades of the twentieth century. The text therefore scrutinises their reasons for the continued concern with folk art in the light of the legacy of the Vienna School.
In the same issue, Julia Secklehner published a report on the conference ‘Questions of Periodisation in the Art Historiographies of Central and Eastern Europe‘, held at the New Europe College – Institute for Advanced Study in Bucharest between 30 November and 1 December 2019.
In August 1936 the young Hungarian artist Lajos Vajda (1908–1941) was intensely excited about the new artistic programme he was devising with his friend, the painter Dezső Korniss (1908–1984). The two of them had spent the last two years roaming the picturesque small town of Szentendre and its vicinity, exploring the diversity of local vernacular culture and drawing everything they found interesting. It was now time for a synthesis: time to define their artistic goals based on this research. As Vajda explained in a letter to his future wife, the artist Júlia Richter (1913–1982, from 1938 Júlia Vajda): ‘Our starting point is that it is impossible to create without tradition, and in our Hungarian circumstances that tradition can only be Hungarian folk art. … What we want is more or less the same as what Bartók and Kodály have achieved in music.’ This meant delving deep into vernacular culture to find its essence, its core elements, in order to revitalise modern art by reconnecting it to an organic tradition.