‘How much does the Austrian President Masaryk receive as his salary?’ Alice Schalek (1874–1956) was asked this question by a Japanese reporter in Tokyo during her journey there in 1923–24. Perceptions changed a lot after the First World War. The enterprising and renowned traveller Tomáš Garrigue Masaryk (1850–1937) had evidently been more successful with his countless diplomatic trips and obtained more publicity than the actual leaders of the first Austrian Republic, such as Karl Renner (1870–1950) or, later, Ignaz Seipel (1876–1932). And this might as well describe Schalek’s mission and the purpose of her trips: venturing into political affairs and social events in foreign countries and utilising them to promote herself (and, to a lesser extent, the interests of Austria). For this, the journalist and photographer Schalek literally had to explore new ways of entrepreneurship, especially as a woman travelling the world on her own.