A detail camera shot examines rubber being mixed and moulded by heavy machinery. ‘Finished. You’re beautiful. Alas, it took me a while but you have been made properly.’ A young man sings as he is taking a rubber tyre off the machine. Walking through the factory yard and wheeling the tyre alongside, he carries on: ‘And now, off you go on your own, find your master and serve him well, I’m telling you.’ The camera focuses on the tyre with large lettering that reads Baťa and Superb. ‘It’s no easy task as every one of your masters entrusts his life to you,’ the young man warns. And as he starts running with the tyre over a field and down the road leading away from the factory, he cheers up.
