This month’s artwork has a double aspect. Primarily, it is a piece of design consisting of white porcelain plates, dishes and cups. Yet it is also a black and white photograph that depicts the set, highlights its qualities, and advances its presentation. It is an example of co-operation between the designer Ladislav Sutnar (1897–1976) and the photographer Josef Sudek (1896–1976). The two collaborated on many images depicting and advertising Sutnar’s porcelain sets, glassware or cutlery. While this article pays attention to the role of photography in communicating design, its main focus is the porcelain set. What is of particular interest is the place it occupied between commerce and art in the attempt to elevate the aesthetic standards of a regular Czechoslovak home.
A detail camera shot examines rubber being mixed and moulded by heavy machinery. ‘Finished. You’re beautiful. Alas, it took me a while but you have been made properly.’ A young man sings as he is taking a rubber tyre off the machine. Walking through the factory yard and wheeling the tyre alongside, he carries on: ‘And now, off you go on your own, find your master and serve him well, I’m telling you.’ The camera focuses on the tyre with large lettering that reads Baťa and Superb. ‘It’s no easy task as every one of your masters entrusts his life to you,’ the young man warns. And as he starts running with the tyre over a field and down the road leading away from the factory, he cheers up.