Sitting in a full, white dress in front of a brick wall and a grove of cypress trees, a bride is looking straight out of the painting at the viewer. At first glance, she is not a typical bride. Although she wears more traditional long gloves, and clutches a fan in one hand, her veil is falling slightly from her head and reveals prominent red hair which contrasts with her greenish skin. We can only imagine that under the veil she has a bubikopf, a haircut typical for the ‘new woman’ look. Her face and expression dominate the painting. Her remarkable, raised eyebrows and bright red lips add to the defiant look she is casting. Yet most striking of all is the cigarette the bride is holding in her right hand.
The inclusion of lesser-known modernisms into art history at large also calls for the introduction of lesser-known artists, and it is often left to smaller, regional galleries to take on this task and produce the groundwork. The recent exhibition Herbert Ploberger: At the Interface between Fine and Applied Art at the Upper Austrian regional gallery in Linz can be understood precisely in this light.
Herbert Ploberger (1902-1977) was one of Austria’s main representatives of New Objectivity painting (Neue Sachlichkeit), a movement that developed in reaction to Expressionism in 1920s Weimar Germany. Stripping paintings bare of personal feeling and emotion, artists of the New Objectivity forged a hyperreality that often bordered on caricature for its brutal and unforgiving depictions of modern life. Continue reading