One of Austria’s most established cultural highlights each summer is the Salzburg Festival of music and drama. Taking place annually since 1920, the festival was the brainchild of the poet Hugo von Hofmannsthal (1874–1929) and the director Max Reinhardt (1873–1943), who sought to give a new lease of life to Austrian culture after the collapse of the Habsburg Empire. In his ground-breaking analysis of the festival’s early days, the historian Michael P. Steinberg has shown that Hoffmannsthal conceived of the event as an affirmation of a new Austrian identity, which aimed to merge a cosmopolitan outlook with a deep Catholicism and sense of greater German identity. This sense of ‘national cosmopolitanism’ as a new Austrian culture was also anchored in the turn away from the old imperial capital Vienna – located Austrian identity instead in Salzburg, a former independent prince-archbishopric and Baroque city in the Austrian alps. The festival thus manifested a different kind of modernity in Austrian interwar culture – one that embraced conservatism and nationalism as a significant part of its post-imperial identity.
Two prominent art institutions in Prague are currently hosting two exhibitions of Alfons Mucha that try to place his work in a contemporary context. Although having the same curator, Karel Srp, they take seemingly different approaches. They, nevertheless, share the question as to whether Mucha is relevant today and if so, why and how and in what format his work might best exhibited.
Alfons Mucha (1860-1939) was a renowned graphic artist, applied arts designer, photographer and painter who spent his life partly in Paris, the USA and Bohemia. He is mostly famed for a variety of posters that promoted and advertised a wide range of lush, fin-de-siècle products: drinks, cigarettes, perfumes as well as the theatrical performances Paris based actress Sarah Bernhardt (1844–1923). His oeuvre, however, also included painting, again in a wide range of genres from portraits to murals; as well as photography and design of household items, such as vases, candle sticks and furniture.