Es ‘steht ein kleiner Pavillon, und welches Wunder, er ist fertig schon’ – ‘There stands a little pavilion, and what a wonder, it’s already done’ – sang the cabaret artist Hermann Leopoldi on the occasion of the opening of the Austrian pavilion at the Paris World’s Fair in June 1937. He had thus taken his share in the ‘image construction’ of the Austrofascist regime, by hailing one of its landmarks. While civil war was shaking Spain, Stalinist terror was raging in the Soviet Union, and fascist Italy and Nazi Germany had suppressed almost all resistance, Austria appeared consolidated and peaceful. The uprising of the Social Democrats in February 1934 had been crushed, all parties since been banned, the rule of law been eliminated. Nevertheless, communists and socialists continued to resist, and illegal, yet tolerated Nazis successfully undermined the state. The Austrian ‘Ständestaat,’ the Corporate State, as it called itself, was unable to completely control cultural activity; while censorship and repression were nevertheless present, best described in Robert Musil’s words as an ‘evil spiritlessness.’ But even if a subliminal counter-reformation, with its emphasis on the Baroque and the sacred, was the state’s cultural leitmotif, a moderate modernism remained possible. The hesitant toleration of it, combined with a recourse to the imperial past, furthered the contradiction between defining Austria on its terms and seeing it as the better Germany, characterised the ambivalence of Austrofascist cultural politics.
A detail camera shot examines rubber being mixed and moulded by heavy machinery. ‘Finished. You’re beautiful. Alas, it took me a while but you have been made properly.’ A young man sings as he is taking a rubber tyre off the machine. Walking through the factory yard and wheeling the tyre alongside, he carries on: ‘And now, off you go on your own, find your master and serve him well, I’m telling you.’ The camera focuses on the tyre with large lettering that reads Baťa and Superb. ‘It’s no easy task as every one of your masters entrusts his life to you,’ the young man warns. And as he starts running with the tyre over a field and down the road leading away from the factory, he cheers up.