Built in 1928 on one of the slopes of Zlín’s hilly and quite bare landscape, the family home of Berty and Fanuška Ženatý became known as The American House. It was a replica of a house that the couple owned in the United States, where they had lived and worked for a few years. The villa was rebuilt in the new location upon the wish of the manufacturer Tomáš Baťa (1876–1932) for whom it was meant to serve as a model house that could be easily replicated for the employees of his factories.
Tag: Baťa
Artwork of the Month, February 2020: The Highway Sings by Elmar Klos, Jan Lukas and Alexander Hackenschmied (1937)
A detail camera shot examines rubber being mixed and moulded by heavy machinery. ‘Finished. You’re beautiful. Alas, it took me a while but you have been made properly.’ A young man sings as he is taking a rubber tyre off the machine. Walking through the factory yard and wheeling the tyre alongside, he carries on: ‘And now, off you go on your own, find your master and serve him well, I’m telling you.’ The camera focuses on the tyre with large lettering that reads Baťa and Superb. ‘It’s no easy task as every one of your masters entrusts his life to you,’ the young man warns. And as he starts running with the tyre over a field and down the road leading away from the factory, he cheers up.