New article by Julia Secklehner on Lois Hechenblaikner’s Anti-Heimat Photography

An article by CRAACE research fellow Julia Secklehner, ‘Unsettling Heimat and the Touristic Ideal: Tropes of the Uncanny in Lois Hechenblaikner’s Anti-Heimat Photography‘ has just been published in the journal Austrian Studies.

The pre-formatted surface of a Heimat idyll has long been an important site of criticism in Austrian culture. Expanding this critique within the Anti-Heimat genre, this article focuses on three photo series by Lois Hechenblaikner to argue that the uncanny represents a significant aspect in contemporary visual culture by subverting the strong visuality of the Heimat ideal as it is promoted in mass tourism. Dissecting Heimat as a commercial product, Hechenblaikner explores the dark sides of alpine tourism and mass consumerism and uses the uncanny as a central trope in unmasking the destructive elements of Heimat in the contemporary tourist industry.

Lois Hechenblaikner is an Austrian photographer born in 1958.

Read Julia Secklehner’s article here.


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